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AFBF20 Convention


Jan 16, 2020

Moderated by the AFB Women’s Leadership Committee
Leah McGrath, Dietician, Ingles Markets Inc.
Charles Penry, Tyson Food Company

Impossible Burgers are not just possible, they are already on the market! Cell and plant-based proteins have emerged to give consumers new protein options. Consumers state a variety of reasons for taking interest in such alternatives, but are those reasons grounded in perception or reality? Join the AFB Women’s Leadership Committee as they moderate a panel with a dietician, food industry representative and food blogger in discussion on the nutritional differences, market trends and ways that farmers and ranchers can communicate about the benefits of meat in a way that will connect with consumers.